“Send in your tapes, please. SUB/POP will alternate
between a c-60 cassette and a magazine. Okeedokee?
Narrow-minded bigots need not apply, though; we want
to hook up with open-minded people who flip on all
“Cassettes are the ultimate tool. Unlike records,
production and manufacturing can happen – within
minutes – in your own living room(!). While
we will continue to review independent records, we
urge everyone to start making and trading cassettes.
Our winter magazine issue will give addresses of as
many cassettes as possible (flexi-discs, too)…so
please, please, please let us truly sabotage the corporate
record industry by ignoring their system completely.
Personally, I refuse to allow my thoughts, my values
and “our” music to be controlled by an
economy based on exploitation and conformity. Network
T.V., shopping malls and major record labels are doing
their damnedest to homogenize and white-wash our thinking…In
order to mobilize any kind of alternative, we need
open minds and open lines of communication. We must
maintain the network. Let’s decentralize, diversify
and keep those local scenes going…O.K.?
Sub/Pop #4, Introduction, Summer 1981